Music Blog

?WAKA WAKA’ : This time it’s Shakira

At the time I was writing this article on Wednesday 14th July at 5.15 AM , 95,143,192 viewers had watched Shakira’s Waka Waka, the official theme song for the FIFA this year. It has easily become the biggest Youtube hit ever and the number of viewers is growing in millions even after Spain became the world champions.

One can say Football is the most popular sport in the world and it’s obvious that everyone sings along with the official song, especially when other alternatives are not provided. But for ‘Waka Waka’ to receive this much of attention there must be something really attractive in the song.

The visuals were developed by Ogilvy and Mather Executive Creative Director Antonio Navas in collaboration with the singer.

Shakira’s thoughts on the success of ‘Waka Waka’ are important for us to know.

She said, “It has been a pleasure to collaborate with

( 1 ) a creative mind like Antonios, he truly ( 2 ) understands the world’s cultures and with just an image or a word is capable of capturing a universal truth. While conceptualizing the ‘Waka Waka’ video we ( 3 ) understood each other perfectly, he is a great person because he ( 4 ) immerses himself completely in the project, and has a great sensibility. I will always be grateful for his help on this project.”

If you need to succeed not only in marketing a music video but also marketing your brand or creating an attractive advertisement , The Mantra is in her explanation. Shakira simply explains the ingredients you need to make a successful brand communication.

First, you need a creative mind. Only a creative mind can deliver something different and innovative. We may be exposed to thousands of songs and advertisements but how many go into our mind and are deposited there. Only an offering which is different from others can win a mind space and remain there. ‘Waka Waka’ has that flavour.

Shakira said the creator truly understands the world’s cultures. Assume you are developing an advertisement; it is important to capture cultural values and norms of your target audience. We learned that the advertisements based on human insights are much closer to the heart and soul of the potential customers. ‘Waka Waka’ became so close to people as throughout the world people felt they were a part of it. Once you have that feeling , you start loving it.

She further said, “While conceptualizing the ‘Waka Waka’ video we understood each other perfectly. One of most important factors for the success of a collective effort is respecting each other’s views. Sometimes you may not agree fully with an idea put forward by the other person involved in the process. But handling such situations without hurting anyone’s feelings is difficult but critical.”

The fourth point raised by Shakira was about giving your 100 % to the work you do. Knowing the gravity of ‘Waka Waka’, the creative director may have no other option other than giving his best but making the job part of your soul and giving your highest commitment will ultimately result in quality outcome.

I need to make one last comment. Even though ‘Waka Waka’ was sung by Shakira for the FIFA it was a remake of an old Cameroonian song by an artiste called Zangalewa. (Type Zamina Waka Waka Time for Africa Original Version on Youtube).

The difference between Shakira and Zamina lies in the power of marketing

Shakira performs Waka Waka at the 2010 Glastonbury Festival in England (unfortunately it didn’t help the England team, who were knocked out of the competition the following day).

Find More Shakira Articles

Santa Fe, NM (PRWEB) June 8, 2006

Phil Brown, a six string avatar has worked in the industry for over 30 years as a musician, session player, songwriter, producer, engineer, etc. In the early 80s, he replaced guitarist Lowell George in Little Feat for a while. However, he preferred writing and soon Phil wrote over 270 songs for the biggest, such as Trouble Walking’ for Ace Frehley/ KISS; Cher/Black Rose Album; Bonnie Tyler/Matter Of The Heart; Phil also wrote for KIX, Pat Benatar, Steve Perry, Tower of Power and for many other luminaries (refer to Phil’s discography)

For the past few years, Phil has focused on his own career. He says, “Nobody would or could sing my songs the way I wanted them to tell their stories,” so in March 2003, Phil Brown’s first solo album, the Cruel Inventions CD, came out in France and sold out in Europe. Now Phil Brown’s Cruel Inventions CD is making its way to the US of A.

Out of a dare, Phil records his interpretation of his favorite Jimi Hendrix tunes. [the jimi project] has landed and the CD street date was March 28, 2006.

[the jimi project] started as an experiment. Phil Brown produced [the jimi project] CD– Phil played guitar and vocals, while long time friend Jimmy Haslip from the Yellowjackets sat at the bass, and Gary Novak, drummer for Chick Corea for 7 years and Alanis Morrissette for 12 years, beat the sexy tempo.

Since its conception [the jimi project] album has stirred an underground buzz and has taken a life of its own, with fans from Australia, to Qatar via London! Not only does Phil have a great number of fans, but particularly a lot of fan musicians. Phil’s music was played at the first Cream reunion (2 concerts) at the Royal Albert Hall Theater in London last June while people took their seats, while Bozz Scaggs calling KRSH radio about three weeks ago when he heard the CD single, Phil’s “Manic Depression” on the air – Airplay is picking up all over the country.

Blues Matters Magazine (England) proclaimed: “In some ways he’s making the records Jeff Beck OUGHT to be making.“ Charley Cross (New York Times Top 10 Author/Biographer Best Seller) who wrote the Kurt Cobain’s Heavier Than Heaven biography and Jimi Hendrix’ biography Room Full Of Mirrors, says: ”It is important that people don’t think that you are simply a Jimi Hendrix clone…you are doing different arrangements, but your voice…it’s not Jimi’s voice but there is a darkness to your voice..it works with this material….” and Gypsie Mayo (Yardbird’s guitarist) adds: “…Phil Bown is the coolest Hendrix interpreter I’ve ever heard…” NPR’s Mick Martin, KXJZ wrote about [the jimi project]. “ Is this The CD of the Year?…No CD of the last 12 years has inspired so many listeners …”

In addition, KXJZ Blues Essentials CD (vol3./Apr.06) features Phil Brown’s (“Heaven”/Cruel Inventions) along with legends such as Jimmy Witherspoon, R.L. Burnside and Little Milton.

Phil Brown is an independent artist and [the jimi project] is an indie release.

Phil Brown CD’s are distributed in traditional venues as well as online (iTunes, MSN, AOL, 118 sites worldwide).

###

Related Steve Perry Press Releases

Jessica Simpson on the 5-Factor Diet Plan ? How She lost 25 pounds using this Diet

“A Well-balanced eating plan that allows all the food groups to be included on the diet,” so goes to the statement from Angela Kurtz, RD, a registered nutritionist at New York University Medical Center when asked for her opinion of the 5-factor diet plan, the approach that made Jessica Simpson lose 25 pounds. “It does not single out anything while in a subtle approach, helps people change their eating behaviors that majorly contribute to their weight gain,” she added.

Jessica Simpson is among the popular Hollywood celebrities whose attention was captured by the message that the 5-factor diet professes. The diet is called 5-factor to emphasize that it involves 5 elements that each meal must have.

These 5 factors are:

1. Complex Carbohydrates

2. Fiber

3. Fat

4. Fluids

5. Protein

In addition, the meals to be eaten in a day must be prepared according to the 5-factor diet, which the book edition provides. Each recipe will also include no more than 5 ingredients and takes no longer than 5 minutes to prepare and cook respectively.

The cheat day is included as a day of rewarding one’s self. Thus, it allows people to eat anything they like for one day. Jessica Simpson could not agree more that with this diet, she lost 25 pounds. It simply works to orchestrate successful weight control for many people like Jessica.

Its healthy plan of incorporating all the food groups in appropriate portion comes with an exercise regimen. The exercise is a combination of cardiovascular workout and strength training. Each exercise does not require equipment to execute. It is a 5-day workout plan that composes of 5 exercises that must be performed for 5 minutes each.

The basis of 5-factor diet is to eat five meals everyday. Each meal is a balanced combination of lean protein, complex carbohydrates, fiber, healthy fats and water or another sugar-free drink. The lean protein could be:

1. Fish

2. Chicken

3. Low-fat dairWhile the complex carbohydrates could be any fruits and vegetables. Its fiber can be any whole grains while the healthy fats include monounsaturated olive oil. Kurtz believes that what makes this plan to work out is it has a low glycemic index. The Glycemic Index or GI is a tool that measures food based on their ability to influence the blood sugar levels in the body right after eating. According to Kurtz, this fact is very important to weight loss.

Foods that are low in glycemic index are helpful in regulating the amount of insulin that people release or secrete after eating, particularly that people’s appetite and hunger is directly analogous to insulin levels.

Of course, Jessica Simpson knew well that diet alone could not be effective to lose 25 pounds. That is why, she also incorporated physical workout to her weight loss plan. Jessica followed the workout plan furnished by 5-factor diet. This includes cardio warm-up for 5 minutes, strength training for 10 minutes, Core exercises for 5 minutes and Cardio workout for 5 minutes. Determined to trim down, Jessica Simpson lost 25 pounds.

More Jessica Simpson Articles

Gore, VA (PRWEB) November 23, 2005

The holiday season is fast approaching. For those who love to collect antique collectibles for their personal use or to give as gifts for loved ones, finding the right one in a timely manner is crucial as Christmas approaches.

There are places where collectors can find the “good stuff”? Monique Hawkins, owner of the online music box store, www.my-music-box.com, recommends that collectors, who are searching for vintage music boxes and other antique automatic musical instruments, go to organizations such as MBSI or AMICA.

“MBSI stands for “The Musical Box Society International”, says Monique. “This organization is dedicated to the enjoyment, study and preservation of all automatic musical instruments. With regional chapters located in the U.S. and Japan, members are able to visit collections where they swap ideas, information, and sometimes instruments. There are also many advertisements on the organizations site that list antiques that people sell all over the country. The only requirement for membership is an interest in automatic musical instruments and the desire to share information about them”.

Another useful organization is AMICA, which stands for “Automatic Musical Instruments Collector’s Association”. Their goal always has been to introduce people from all walks of life to the beauty and value of automatic musical instruments. Members have interests ranging from collecting instruments and rolls and related items to just plain enjoyment from listening to automatic musical instruments.

“Organizations such as MBSI and AMICA can provide antique collectores with information on antique dealers both locally and from around the world” Monique continues. “I recommend that vintage music box and automatic musical instrument collectors visit both of these organizations websites. For information about MBSI, go to http://www.mbsi.org. For AMICA, go to http://www.amica.org.”

For those who are on a budget and looking for other antique collectibles such as antique cars, antique art, antique dolls, antique books, and more, other useful places to visit are flea markets, craft shows, and trade shows in local cities and towns.

There are many places online where collectors can look for antiques. The great thing about the Internet is that it brings a much larger world straight to lovers of antiques. GoAntiques.com is a site that can help collectors locate a specific item by pinpointing precisely where to look. If the item is being sold in more than one place, they can give collectors this information, allowing them the opportunity to find the best price available for the antique of their choice.

Anteq.com is another useful site. This company caters to antique collectors, antique dealers, and antique malls of the world. Anteq.com is committed to meeting the needs of the antiques and collectibles community by providing professional software and support. If collectors type in phrases such as “antique furniture”, “antique clocks”, and “antique jewelry”,they will be guided on where to find those particular items.

ListAntiques.com’s aim is to help designers and collectors locate quality antiques. The company offers search help for free, which makes it a valuable resource.

eBay is yet another popular place to look online for antique collectibles. There are people from all over the world buying, selling, and trading collectibles and antiques on eBay. With items ranging from antique china, antique clocks, antique engagement rings, and antique jewelry to name just a few, some of the best deals out there can be found on eBay. Another great thing about finding collectibles online is the wonderful and wider selection than one would find at a local show or sale. It is one of the fastest and easiest ways to shop for collectibles.

Monique also suggests that antique collector’s check to see if their local town or city has an antique collector’s club or group they can join. “Finding a local group of collectors who share similar passions is an exciting and a fun way to make new friends” she says. “Not only can new friends be made, but meeting other lovers of antiques can be helpful in one’s search. If antique and collectibles club can’t be found in local towns, collectors can start a club or group themselves.

Antique collecting is a passion for many people. Finding the right collectibles may not always be easy. However, with perseverance and patience, antique collectors will be sure to find the perfect antique collectible they have been seeking this holiday season.

About My-Music-Box.com:

Established in May of 2005, My-Music-Box.com is a music box gift store specializing in products such as inlaid ballerina music boxes for ballerina rooms décor, whimsical carousel music boxes, and musical jewelry boxes. The company provides interesting information for music lovers of all ages. Owner Monique Hawkins is also the author of the blog “What You Never Knew About Music” http://whatyouneverknewaboutmusic.blogspot.com , and owner of the eBay store “Monique’s Music Box” at: http://stores.ebay.com/moniquesmusicbox

###

style = “float: left; margin: 5px; font-size: 80%”>

Does your MP3 player to listen to music?

If your MP3 player only plays music, it’s time to upgrade. You can easily take more pleasure and function of your portable music player by changing to one which has features such as video and FM radio. Your mp3 mp4 player can (and should) do much more than simply listen to music. To demonstrate this point, take a look at some other common features of MP3 players, in addition to playing mp3 music files:

There are many brands out there that make hip, small, and oh-so-functional mp3 players, even touch screen mp3 player. In this digital age, there is certainly more choice of a priceless piece with a partially eaten fruit engraved on it when it comes to choosing an MP3 player MP4. Models />

Many people also like MP3 players with games. What better way to build the excitement of a game than listen to music while playing? That sounds like a great way to pass time!
Buying an mp3 player with fm can offer a cool alternative to play mp3 files. You can listen to your favorite radio station whenever you feel like it. Freedom of choice is very powerful.
Another viable option when you shop for mp3 players is to find a recorder mp3 player. With audio capabilities at your fingertips any time of day makes a handy MP3 player, everyday device that is fit to reside in your pocket or purse. Imagine being able to record a class lecture at any time, anywhere! Recorder MP3 player are very fresh and spontaneous … Be adventurous and your mp3 player does not let you down.

Whether you prefer MP3 players with Internet or MP3 players with games or anything in between, you’re sure to get your kicks with touch screen mp3 player. The choice and characteristics of MP3 players are becoming more and more each passing day, for the love of all things MP3, make sure your mp3 player does not play music!

mp3

helps you while carols

Minneapolis, MN (PRWEB) December April 2009

About Excelltech
P ### clear = “all” Find more Lyrics News Press

nicka?? s Bump “has an added treat one?? a Digi-Pak, which includes smoother video starring Ethan extra Bartender concocts the mixture of espresso, Stolichnaya vanilla, chocolate liquor Godiva baileyi?? s Irish Cream, and three dark-roasted coffee beans?? one each for health, wealth and happiness. This fun feature is an additional guarantee to help listeners?? Getting Bumped?? in listening to music.

Jazz Messengers

in the classical tradition of the fifties and sixties, when jazz bands such as Benny Golson?? S Jazztet and Art blakei?? S would remain on the road perfecting their throat before recording their music, nicka?? S Bump Band road test this music through two years of touring in Europe, Japan and the United States.

P ### clear = “all” Related Music Release News

Newark, CA (PRWEB) December 8, 2009

About ® Medical
*

individual replacement needs may vary.
lyric is not appropriate for all patients. Consult your ENT doctor, audiologist or a hearing professional to determine if Lyric is right for you.

P ### clear = “all” Related lyrics News